Content Calendar
Follow this calendar exactly. Post at the times suggested (adjust 1-2 hours for YOUR optimal time). Copy captions provided or customize with your own listings/voice. Consistency is KEY!
Week 1: Building Foundation
| Date | Content Type | Post Title & Description | Best Time |
|---|---|---|---|
| Monday | REEL |
House Hunting Mistakes
5 mistakes 99% of Florida homebuyers make. Are you one of them? (Use Reel #1 Script)
|
9:00 AM |
| Tuesday | CAROUSEL |
Market Update: This Week's Numbers
📊 Miami: $450K avg | Fort Lauderdale: $350K avg | Pompano: $280K avg. What's changing? (Show 5 slides: prices, days on market, inventory, trends, prediction)
|
10:30 AM |
| Wednesday | STORY |
Quick Tip: Curb Appeal Matters
5-slide story showing before/after of a property after curb appeal fixes. Fresh landscaping = 10-15% more interest.
|
2:00 PM |
| Thursday | REEL |
Price Per Square Foot Explained
The ONE number that tells you if you're getting a deal. Miami: $300-400/sqft. Fort Lauderdale: $250-350. Pompano: $200-300. (Use Reel #2 Script)
|
9:00 AM |
| Friday | POST |
Open House This Weekend!
🏡 OPEN HOUSE ALERT 🏡
Property: [Address] Price: $[Price] Beds: [X] | Baths: [X] | SqFt: [X] Saturday & Sunday: 2-4 PM Can't make it? Virtual tour link in bio! |
11:00 AM |
| Saturday | STORY |
Open House Live Updates
Live at open house! Show the crowd, happy buyers, best rooms. Behind-the-scenes 30-second clips.
|
2:00 PM |
| Sunday | POST |
Market Insight: What I Learned This Week
3-4 sentence reflection on market trends. Show 2-3 photos of properties toured. End with question to engage comments.
|
7:00 PM |
Week 2: Educational Content
| Date | Content Type | Post Title & Description | Best Time |
|---|---|---|---|
| Monday | REEL |
Luxury Listing Tour (30 sec)
$2.5M oceanfront property in Miami Beach. Full tour in 30 seconds. Fast cuts, upbeat music. (Use Reel #3 Script)
|
9:00 AM |
| Tuesday | REELS |
Neighborhood Spotlight: Investment Potential
Wynwood is up 15% in 2 years. Here's why investors are moving there. (Use Reel #4 Script)
|
10:00 AM |
| Wednesday | CAROUSEL |
Selling Your Home? 5-Min Checklist
5 slides: Clean, Paint, Repairs, Curb Appeal, Pricing. Each slide = one action step. Make it actionable. (Content from Reel #5)
|
2:00 PM |
| Thursday | REEL |
First-Time Buyer: Loan Pre-Approval
5-step process to getting pre-approved. Takes 2-3 days. Show each step. (Use Reel #6 Script)
|
9:00 AM |
| Friday | POST |
New Listing Just Hit the Market!
🔥 NEW LISTING 🔥
[Property name] - [Price] [Short description: view, upgrades, location benefits] [Show 3 best photos] Interested? Link in bio for full details! |
11:00 AM |
| Saturday | REEL |
Florida Flood Insurance (You NEED This)
70% of people don't understand flood insurance. Here's what you actually need to know. (Use Reel #7 Script)
|
10:00 AM |
| Sunday | STORY |
Sunday Reflections: Home Buying Journey
Testimonial-style story. Feature a client's buying journey. Photos from showing → offer → closing. Text: their quote about the experience.
|
7:00 PM |
Week 3: Engagement & Community
| Date | Content Type | Post Title & Description | Best Time |
|---|---|---|---|
| Monday | REEL |
Open House Virtual Tour (30-45 sec)
New $500K property tour. Walk through with commentary highlighting best features. Show open house details in caption. (Use Reel #8 Script)
|
9:00 AM |
| Tuesday | REEL |
Agent Q&A: Most Asked Questions
Answer 3 questions you get asked constantly. Q1: Closing time? Q2: Market now? Q3: Sell or wait? (Use Reel #9 Script)
|
10:30 AM |
| Wednesday | POST |
Ask Me Anything: Your Questions Answered
Drop your real estate questions in the comments. I'll answer them all. No question is too basic. Let's chat! 💬
|
2:00 PM |
| Thursday | REEL |
Market Trends: Miami vs FLL vs Pompano
Comparing 3 markets. Which has best value? Price, appreciation, vibe. Help people pick the right market. (Use Reel #10 Script)
|
9:00 AM |
| Friday | CAROUSEL |
Client Success Story: From Renting to Owning
5-slide story: Who they were → Their goals → We found it → Offer accepted → Keys in hand. Real testimonial from real client.
|
11:00 AM |
| Saturday | REEL |
Renovation Before Selling: Worth It?
What to renovate (kitchens, bathrooms). What NOT to (pools, luxury finishes). ROI numbers. (Use Reel #11 Script)
|
10:00 AM |
| Sunday | STORY |
Week Recap: Best Properties & Moments
Highlight reel of the week. Best showings, happy clients, market wins. 10-15 quick clips. End with: What's next week?
|
7:00 PM |
Week 4: Expert Tips & Closing
| Date | Content Type | Post Title & Description | Best Time |
|---|---|---|---|
| Monday | REEL |
Closing Costs Explained (What You Pay)
$400K home = $8K-20K in closing costs. Here's exactly where that money goes. Transparent breakdown. (Use Reel #12 Script)
|
9:00 AM |
| Tuesday | REEL |
Behind-The-Scenes: Agent Daily Life
My day from 7am-6pm. Coffee, calls, showings, office, open house. Real moments. Show you're ACCESSIBLE. (Use Reel #13 Script)
|
10:00 AM |
| Wednesday | CAROUSEL |
Negotiation Tactics: Get a Better Deal
5 slides: Home inspection leverage, market knowledge, solid offer, pre-approval power, patience. Make deals better. (From Reel #14)
|
2:00 PM |
| Thursday | REEL |
Investment Property: Make Money Long-Term
Buy below market, rent it out, appreciation builds wealth. $300K property = $500K+ in 20 years. (Use Reel #15 Script)
|
9:00 AM |
| Friday | POST |
Month Wrap-Up: Your Success Is My Success
Thank you to clients this month. [X] homes sold, [Y] new listings, [Z] happy families. Let's keep momentum going. Call me for your real estate needs!
|
11:00 AM |
| Saturday | REEL |
Replay: Best Content from This Month
Compilation of top-performing reels/posts. Best moments, most-liked content, most-saved tips. 60-90 second highlight reel.
|
10:00 AM |
| Sunday | STORY |
Teaser for Next Month
New listings coming. New market data. New opportunities. Can't wait to share. Next week it starts. Follow to stay updated!
|
7:00 PM |